CPA Leadership Academy · Program Experience Brief

Lead
The CPA
Australia
Way

6
Leadership behaviours · One complete journey
2
Cohorts · In person & Online
3h
Per module · 18 hours of transformation
Boldside
In Collaboration With
CPA Australia
Leadership is influence.
Influence is built by
behaviour not intent.

The CPA Leadership Academy is not a series of workshops. It is a journey along a road six stops, six behaviours, each one building on the last. By the time leaders reach the end, they are not the same as when they started. That is the point.

The masterclass series

Every stop
on the road.

Six modules. One winding road. Click any stop to explore what happens there: the models, the conversations, and the leadership shadow question that runs through it.

Know yourself
Express yourself
Work with others
Develop others
Lead with courage
Lead for impact
Module 01
Practice Self Awareness
Know yourself
Leadership shadow

Every leader
casts a
shadow.

Whether they intend to or not. Whether they are aware of it or not. The shadow a leader casts is the emotional climate their team lives in every day shaped by their mood, their habits, their reactions, the things they say and the things they leave unsaid.

The Leadership Shadow is not a module. It is the lens through which every module is viewed. It sits beneath Module 1's self-awareness questions, runs through Module 2's communication work, shows up in Module 5's courage conversation. It is the invisible through-line: the gap between the leader you think you are and the experience your team actually has of you.

By module six, participants have examined their shadow from six angles. The question the program ultimately asks and the question it leaves with them is: is the shadow you're casting the one you intend to cast?

"The gap between
trigger and action is where
great leadership lives."
Module 01 · Self Awareness
What shadow are you currently casting as a leader? Is it the one you intend to cast?
The question that opens everything.
Module 02 · Communication
What does your silence say? What does the tone of your feedback teach your team about speaking up?
Communication is behaviour, not content.
Module 03 · Collaboration
Do people feel safe to bring you problems or do they manage what you see?
Psychological safety lives in the shadow.
Module 04 · Growing People
When someone on your team makes a mistake, what does your reaction teach everyone watching?
Every response is a leadership message.
Module 05 · Courage
What does it teach your team when you don't say the hard thing?
Silence on hard truths is its own shadow.
Module 06 · Purpose
When you leave this organisation, what shadow will remain?
The shadow that outlasts the leader.
Live
In-person cohort

The room
does the
work.

Where physical presence is a leadership practice in itself.

In a room, there is nowhere to hide and that is the point. The in-person cohort is designed around the energy that builds over three hours with your peers: the offhand comment that lands, the person across the table who names the thing you've been circling, the facilitator who reads the room and goes somewhere unexpected.

Participants arrive prepared. Their pre-session reflection questions are already answered in their workbook. They walk into the session having already done the thinking and the session deepens what they've started. Models are drawn by hand. Conversations move between pairs, small tables, and the full group. By the time the action plan page opens, participants are not thinking about compliance. They are thinking about Monday morning.

Interactive tools & activities
Spectrum Slides
Physical spectrum activities "always early vs right on time" to open the room and surface leadership instincts immediately
Famous Leader Cards
Table groups receive a leader printout and describe them in 3 words bridges into the Leadership Brand conversation
Participant Workbook
Hard-copy workbook: prep questions, dot-grid model drawing space, notes pages, and dated action plan for each module
React vs Respond Exercise
Live scenario work: A team member misses a deadline participants map their actual trigger/emotion/action versus their intended response
Table Discussions
Peer insight as curriculum small group and full room conversations where lateral learning from colleagues lands harder than any framework
Signature in-person moments
Arriving prepared
Walking into a session with your four prep questions already answered changes the energy in the room from minute one. Participants aren't warming up they're arriving ready.
Drawing the model, not reading it
The dot-grid drawing space in the workbook replaces pre-printed slides. As the facilitator introduces the Intent → Behaviour → Impact model, participants sketch it themselves. It lands differently when you've built it.
The peer comment that changes everything
The most impactful moment in almost every in-person session is something a peer says at a table. The program structure creates the conditions for that moment to happen.
A specific commitment, not a vague intention
"I'll be more self-aware" doesn't go in the action plan. The program insists on "have the conversation with my team lead by Thursday." The workbook holds that commitment in the participant's own handwriting.
Live
Online cohort

Built
for screens.
Not
despite them.

Designed for connection on its own terms not a room with cameras.

The online cohort does not try to replicate the in-person experience. It is designed for what virtual environments do well and the best virtual programs know that distance, handled deliberately, can create a different kind of intimacy. When people join from their own environments, something shifts: their real world becomes visible, and so does their humanity.

The workbook is identical. The pre-session questions are the same. The models, the shadow work, the action planning all unchanged. What differs is the texture: breakout rooms replace round tables, digital whiteboards replace drawing exercises, the facilitator reads the room through cameras and chat. Pace is tighter. Energy has to be generated deliberately rather than absorbed from proximity.

What online cohorts often discover, to their surprise: reflective work happens more deeply when people are in their own environment. The question "what shadow are you casting?" can be answered with more honesty from behind a screen.

Interactive tools & platforms
Zoom Platform anchor
Breakout rooms for paired reflection and small-group discussion; chat as a live participation tool; polls to run spectrum activities digitally
Miro Visual collaboration
Digital whiteboard replaces the dot-grid drawing space: participants build the Intent → Behaviour → Impact model together in real time; sticky-note clustering for group activities
Mentimeter Live pulse checks
Anonymous word clouds, rating scales, and live polls to surface honest responses across the group particularly powerful for shadow and courage work
Participant Workbook (PDF or print)
Same workbook as in-person. Pre-session questions answered before logging on. Printed or annotated digitally. The physical constant across both formats.
Digital Famous Leader Activity
Leader images shared via screen share or Miro board table groups replaced by breakout rooms, 3-word descriptions typed into a shared board
Signature online moments
Pre-session reflection
The prep questions are answered in private before logging on no colleagues, no performance. The reflective quality of online sessions often surprises participants.
Building the model together on Miro
Participants sketch and annotate the React vs Respond framework in real time on a shared whiteboard. Seeing other people's maps alongside your own creates insight that a facilitator's slide never could.
Breakout room candour
Two or three people in a breakout room often go further than a table of eight would in person. The intimacy of small virtual groups on the shadow and courage questions is consistently deeper than expected.
Anonymous Mentimeter insights
The live word cloud on "what holds you back from speaking up?" reveals the shared reality of the group without anyone having to own it first which makes the conversation that follows more honest for everyone.

The
rhythm of
3 hours.

Every module follows the same deliberate arc. This rhythm is not accidental it is designed to close the gap between learning and doing. Participants don't just understand something differently at the end of three hours. They leave with a specific commitment to do something differently by a specific date.

Before · Async
Prepare to
be honest
Four reflection questions arrive in the workbook before every session. They are not warm-ups they are designed to surface tension. What words would your team use to describe your leadership right now? Do those words match how you see yourself? Participants arrive having already started to struggle with the real questions.
Session Part 1 · 60 75 mins
Open,
provoke,
connect
The session opens with energy a spectrum activity, a quick-fire icebreaker that immediately reveals something about leadership instinct. The facilitator then builds the conceptual foundation: the key model, the key idea, the question that reframes how participants see themselves. Consistency is the most underrated leadership skill. Consistent leaders are first and foremost self-aware.
Session Part 2 · 75 90 mins
Draw it,
discuss it,
own it
Models are drawn, not shown. Activities move from individual reflection to paired conversation to group debrief. The shadow questions appear. Participants work through the Intent → Behaviour → Impact framework with their own real scenarios. The React vs Respond exercise uses a genuine leadership trigger not a hypothetical. By this point, the room (physical or virtual) is working.
Close · 25 mins
Leave with
a specific
promise
Every session closes with the action plan: specific actions, what success looks like, a deadline. One behaviour to show more. One autopilot habit to interrupt. The most important insight from the session. Vague commitments don't get written in this workbook. Participants leave knowing exactly what they are going back to do differently and having written it in their own handwriting.

Models Built
For Behaviour
Change.

Each module introduces frameworks that participants draw, practise, and take back to their teams. These are not slides. They are tools. Below are the key models developed across the first two modules of the program.

The foundation model · Module 01
Intent → Behaviour → Impact
Intent Behaviour Impact
(what you mean) → (what you do) → (what others experience)
The most important model in the program. Leaders act with good intent and are often shocked by the impact their behaviour creates. This framework closes that gap making visible the chain between what a leader means and what their team actually lives through. Introduced in module one, referenced across all six.
The choice model · Module 01
React vs Respond
Trigger → Emotion → Action (react)
Trigger → Awareness → Action (respond)
A team member misses a deadline. What happens next? For most leaders, the answer is automatic they react before they think. This model makes the gap between trigger and action visible, and places a choice inside that gap. The discipline of responding rather than reacting is the core habit of consistent leadership.
The identity model · Module 01
Leadership Brand
What am I known for What do I want to be known for
Leadership brand is not what you think you stand for. It is the 3-word description your team would give a stranger about working for you. The gap between current brand and intended brand is where the development work lives. Participants identify the gap, then name three specific actions to close it. Simple. Confronting. Memorable.
Module 02 · Communicate with Clarity
Communicate with Impact
Connection
Start with the audience
Clarity
Make it simple to understand
Call to Action
State what happens next
Leaders frequently skip Connection and go straight to content, explaining what is happening before their audience understands why it matters to them. This framework builds the discipline of starting with the listener, not the message. Participants practise it in a 90-second leadership communication challenge using a real executive memo.
Module 02 · Communicate with Clarity
Master Your Message
Why
Why does this matter?
What
What is happening?
How
How will it work?
What Now
What happens next?
A four-part message structure that works for any leadership communication: from one-on-one conversations to team updates to major announcements. It ensures leaders always answer the questions their audience is already asking, in the order they need to hear them. Closing insight: leadership communication is not about saying more. It is about making meaning clear enough for people to act.
Energy

So much
energy
it spreads.

The best leadership programs don't stay in the room. They travel. Participants go back to their teams and do something differently and people notice. Someone asks: "What changed?" And the program gets talked about. Here is how this one is designed to spread.

The workbook goes home
A filled workbook six modules of honest reflection, hand-drawn models, and specific commitments in their own handwriting is not filed away. It sits on desks. It gets opened between sessions. It becomes a physical artefact of a real leadership journey that people talk about.
The shadow question gets repeated
Leaders leave module one asking their teams: "What shadow am I casting?" That question when asked genuinely changes a relationship. When other leaders hear it happened, they want to know what program made someone ask that.
The language becomes shared
"That's my autopilot." "I reacted instead of responding." "What's my intent vs impact here?" When a cohort shares language, it builds culture. When culture shifts, leaders outside the program notice and want in.
The cohort becomes a network
Leaders who have reflected together, challenged each other, and been honest in the same room those people become each other's resources. The cohort relationship is an outcome the organisation benefits from long after the program ends.
Teams feel it before they hear about it
The real measure of this program is not what participants say about it. It is what their teams notice has changed. When a team says "something is different about our leader lately" that is a program working. That is what makes it travel.

This is the
program
people will
remember
feeling.

The Lead the CPA Australia Way Academy is designed to be the program a leader thinks back to when they are sitting across from a difficult conversation, or deciding whether to say the hard thing, or asking themselves what shadow they are casting. The six behaviours on the road are not a checklist. They are a picture of who a leader is choosing to become. The best learning development does not stay in the room where it happened. It travels with the person into every room they will ever lead in.

In collaboration with Boldside · CPA Australia · 2026 · Confidential